Sean Burke, CEO WISE wrote the following about mission statements:
The statement is short. Less than 10 words and easy to remember
The statement answers the question, “Why does our company exist?”
It should be a worthwhile aim. Mission Statements that lack passion, importance and relevance to employees, clients and shareholders aren’t worth the effort it takes to create and communicate them
Here are some examples of great Mission Statements:
Disney – To make people happy
Google – To do no evil
Merck – To preserve and improve human life
Mary Kay – to give unlimited opportunity to women
You can also have a mission statement for your blog.
Why does your blog exist?
What are you passionate about?
The best blogs have a well defined focus or “mission statement”.
When you determine your mission statement, include it on your blog.
The Menu Coach – creating healthy people one menu at a time
What’s your mission statement?